Google Changed A Major Privacy Policy Four Months Ago, And No One Really Noticed

Google purchased DoubleClick, an online advertising company, in April 2007 for $3.1 billion in cash, outbidding Microsoft in a months-long battle. DoubleClick uses cookies to collect and store data about users from their browsing history to best place their clients’ advertisements. For example, a user who visits the sports section of a news site will be more likely to be shown ads for game tickets than ads for makeup. ProPublica’s Julia Angwin notes that at the time of the 2007 purchase, Google’s privacy policy stated that DoubleClick’s ad-serving technology will rely only on “non-personally-identifiable information,” which had allowed online ad tracking to remain anonymous.

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Google Changed a Major Privacy Policy Four Months Ago, and No One Really Noticed
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