Facebook Partners With Xiaomi To Enter China’s VR Market, Announces Oculus Powered Mi VR Standalone Headset
Facebook Inc. FB announced a partnership with Chinese smartphone maker Xiaomi to launch its next generation of virtual reality (VR) products at the 2018 Consumer Electronics Show in Las Vegas.
Facebook revealed that Xiaomi, apart from being the hardware partner of its cheaper VR headset – Oculus GO – unveiled last October, will also develop new VR headset called Mi VR Standalone exclusively for the Chinese market. Both the products are based on Oculus technology and powered by Qualcomm’s QCOM Snapdragon 821 Mobile VR Platform.
Facebook’s vice president of VR Hugo Barra, who worked previously for Xiaomi, revealed that the new product is similar to Oculus Go in terms of core hardware features and design. Apart from that, it also supports Oculus's mobile software developer kit, thereby making it easier for Oculus developers to bring their content to the Mi VR Store in China.
We believe that Facebook’s attempt to diversify will help the company penetrate the world’s most populous market, where its main service has been blocked since 2009. Facebook's target to bring a billion people to use VR in the near future is expected to be aided by this.
Notably, Facebook has gained 50.8% in the past year, substantially outperforming the industry’s 26.8% rally.